Sr. Director, Sales Development – Effectv – Miramar, FL

Effectv, the advertising sales division of Comcast Cable, helps local, regional and national advertisers use the best of digital with the power of TV to grow their business. It provides multi-screen marketing solutions to make advertising campaigns more effective and easier to execute. Headquartered in New York with offices throughout the country, Effectv has a presence in 66 markets with nearly 35 million owned and represented subscribers. We’re dedicated to helping our clients meet their business goals by connecting them with their customers through multiscreen television advertising. Working with companies from local startups to nationwide corporations, we provide support to help each business reach its target customers. By applying data to television advertising in new ways, we’re able to bring our clients the best of digital media, coupled with the power of TV. To learn more, check out

Job Summary

Effectv, the advertising sales division of Comcast Cable, is seeking a dynamic Sr. Director of Sales Development to oversee the Regional Sales Development Team, within the marketing organization. This team encompasses sales development account teams, data and analytics, creative, and demand generation staff. The Sales Development team partners with the Sales Organization to develop the go-to-market narrative to ensure advertising sales revenue opportunities are maximized and client expectations are met. This person needs to be a driven leader who has experience presenting and selling ideas to multiple stakeholders and driving results. This individual needs to have a strong strategic background building brands and deep executional experience

Job Description

Core Responsibilities

  • Continually evaluates and adjusts sales and marketing strategies and plans to meet changing B2B landscape across designatedregionalmarkets.
  • Drives results by developing sales proposals to secure new and incremental business across identifiedindustrysegments.
  • Develops and implements sales strategies, departmental policiesandprocesses.
  • Provides leadership to all functions of Sales Development, including Pod Industry Leads, Data, Demand Generation, and Creative staff who execute and support sales programsandstrategies.
  • Ensures support of sales organization with materials on intended message, collateral development, and campaignproducts/pricinginformation.
  • Partners with sales leadership to evaluate performance of integrated Sales and Marketing programs against desired outcomes.
  • Leads and directs the Sales Dev teams, providing expertise in the area of business development andpre-salessolutions.
  • Develops andmonitors marketing budgets, spending, and forecasting fordesignatedregion.
  • Proactively partners with sales and business intelligence teams in region to identify internal and external market trends to drive sales strategy forcustomersegments.
  • Consistent exercise of independent judgment and discretion in matters of significance.
  • Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
  • Other duties and responsibilities as assigned.


  • Bachelor’s Degree or Equivalent.
  • Generally requires 12+ years related experience with at least 8 years’drivingresults
  • Must have previous experience leading large cross-functional teams including coaching andperformancemanagement.
  • Preferred experience leading remote teams across large geographies andtimezones
  • Excellent communication skills, both written andoral.
  • Strong understanding of advertising and media industry changes andmarketchallenges.
  • Convincing Consultant – shows sound judgement with regards to strategyandcreative.
  • Results oriented. Understands a revenue driven culture and is hyper focused onleadgeneration.
  • Customer service focused with strong cross-functionalcollaborationlens
  • Highly organized and able to handle multipleprojectssimultaneously.
  • Driven – ability to drive work on time and corral teams to deliver work ontime.

Employees at all levels are expected to:

  • Understand our Operating Principles; make them the guidelines for how you do your job.
  • Own the customer experience – think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
  • Know your stuff – be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
  • Win as a team – make big things happen by working together and being open to new ideas.
  • Be an active part of the Net Promoter System – a way of working that brings more employee and customer feedback into the company – by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
  • Drive results and growth.
  • Respect and promote inclusion & diversity.
  • Do what’s right for each other, our customers, investors and our communities.


  • This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an EOE/Veterans/Disabled/LGBT employer.


Master’s Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

10 Years +

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

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