Marketing Manager – Evergreen Health – Buffalo, NY

  • Freelance
  • Buffalo, NY
  • Posted 2 months ago
  • Applications have closed.

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Indeed’s salary guide
  • Not provided by employer
  • $66.5K – $84.3K a year is Indeed’s estimated salary for this role in Buffalo, NY.

Full Job Description

The Marketing Manager is responsible for building marketing programs to support marketing objectives across various channels for Evergreen Health and its affiliates. They will oversee all department projects and will define responsibilities and expectations for each needed task. The Marketing Manager should have the ability to lead a team, share strategy and leave internal and external stakeholders feeling well served.

As part of the essential functions of the job, the Marketing Manager:

  • Collaborate with Senior Director of Marketing and Communications to develop and implement multi-channel marketing strategies in alignment with organizational goals and brand identity.
  • Direct, plan, and oversee the day-to-day marketing operations to ensure that initiatives are completed efficiently and on budget.
  • Maximize marketing spends and resources to achieve brand awareness, profitability goals and improve health outcomes by connecting patients to services.
  • Monitor, analyze and report on the performance of marketing programs in order to guide current and future strategies.
  • Oversee the execution of Evergreen’s digital marketing and social media, including content, channel and engagement strategies.
  • Lead, coach, and mentor high-performing marketing team through regular goal setting, performance reviews, weekly team meetings and company-offered learning opportunities.
  • Maintain awareness in market changes and adjust marketing strategies accordingly.
  • Work closely with the team project manager to prioritize and assign appropriate resources to large campaigns, grant funded projects and individual requests made through the ticketing system.
  • Working collaboratively with marketing department leadership to serve as a department liaison throughout the organization, acting as an advocate for stakeholders by informing leadership of matters related to marketing priorities and concerns.
  • Attends initial orientation, completes required annual trainings, and other trainings to strengthen skills and improve program outcomes.
  • Other duties as requested.

Qualified candidate
will hold a Bachelor’s degree in English, Journalism, Business, Communications, Advertising, Marketing or related field with an minimum of five (5) years experience of professional experience in a marketing role, client-facing account management at a marketing agency role or project management role. Candidate must have experience with content and project management software, WordPress and Teamwork experience preferred. Experience managing marketing and social media campaigns, SEO, media buy experience is a plus. Candidate must have proven experience as in management/supervisory skills as well as experience managing multiple budgets . Candidate must be able to communicate clearly and professionally in writing and verbally, and demonstrate ability to work across multiple departments. Candidate must also be detail-oriented and demonstrate good organizational and time management skills. Sensitivity to people living with HIV/AIDS, addiction and LGBT issues essential.

Job Type: Full-time

Required education: Bachelor’s degree in English, Journalism, Business, Communications, Advertising, or Marketing .

Required experience: Five (5) years experience in a marketing and supervisory management role.

Note: Please submit cover letter with application.

What Evergreen Health Offers You:

  • Multiple comprehensive medical health insurance plans for you to choose from
  • Dental and Vision coverage at no cost to you
  • Paid Time Off package that equals 4 weeks of time in your first year
  • 403b with a generous company match
  • Paid parking or monthly metro pass
  • Professional development opportunities
  • Paid lunch breaks

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