Full Job Description
The Broward County Board of County Commissioners is seeking qualified candidates for GFLCVB VP for the Greater Ft Lauderdale Convention and Visitors Bureau.
Broward County’s Greater Fort Lauderdale Convention and Visitors Bureau (Visit Lauderdale) is looking for an experienced sales leader to manage, guide, and inspire a Sports and Special Events sales team. Overall, the position will support growth of business at Broward County hotels, the Broward County Convention Center, and at other venues across Broward County by securing new events and sustaining or growing existing events.
This position will be responsible for a team of in-house sales staff focused on inducing and retaining sport competitions, festivals, and other related tourism segments within Broward County. Building and implementing strategy, instilling accountability, achieving goals, and empowering staff through leadership and support are necessary abilities for the successful candidate.
This is a demanding leadership position; the effective candidate will first and foremost have a focus on effective management. The candidate will have a demonstrable history of leading a hospitality, marketing, or sales team as it relates to achieving deadlines, employee development, delegation, creating structure, and ensuring business needs are met.
This position will be visible to stakeholders in the community, particularly hotel and sports facility management. While the successful candidate will have a history of building and maintaining relationships with hotel sales staff and clients, their primary focus is on cultivating and empowering a team who will in turn build and maintain relationships with clients, hotels, facilities, and other related contacts.
Management functions in this position including running a sales team, development of the department’s annual budget and sales strategies, planning and communicating purchases and other administrative needs in advance, ensuring agreements are generated and financial obligations are met timely, and communicating the department’s successes and opportunities regularly with the appropriate management.
Management is a dynamic function; the appropriate candidate will be willing and able to adapt to and implement changes to the efforts of the GFLCVB.
In the event of a disaster (hurricane, etc.) all Broward County employees become emergency workers. This position will assist in various emergency functions as-assigned before, during, and after a disaster. This includes, but is not limited to, working at a general population shelter during a hurricane.
Candidate should be proficient in Microsoft Office, CRM (Simpleview or similar), and LinkedIn.
Oversees and manages all aspects of convention, group and/or leisure sales efforts, including personnel, initiatives, and marketing efforts in one of the following areas: marketing/communications, tourism sales, multicultural tourism, sports development, LGBT tourism, or film/music/entertainment.
Works under administrative supervision, developing and implementing programs within organizational policies and reports major activities to executive level administrators through conferences and reports.
Minimum Education and Experience Requirements
Requires a Bachelor’s degree from an accredited college or university with major coursework in business, marketing, hotel, restaurant and tourism or closely related field.
Requires six (6) years in hotel/tourism marketing or closely related experience.
Special Certifications and Licenses Required
The functions listed below are those that represent the majority of the time spent working in this class. Management may assign additional functions related to the type of work of the job as necessary.
Supervises the daily operation of the department including all sales, service and support personnel.
Develops and coordinates long and short term, group and/or leisure sales and marketing strategies for all territories; designs and prepares annual group and/or leisure sales marketing plan and department budget.
Provides senior leadership in bid formulation, preparation, presentation and execution for major destination citywide groups, events and festivals.
Manages major departmental goals; makes business decisions regarding sales territory assignment, penetration and focused deployment and performance goals.
Designs and coordinates travel and promotional activities plan using responsible financial practices ensuring achievement of room night goals through participation at sales missions, destination previews, trade shows and events.
Maintains effective relationships with local and non-local industry hotel and business leaders and industry-wide organizations promoting Greater Fort Lauderdale as a meetings destination and as a meeting industry advocate; provides direction for ideal market channel strategies and messaging for advertising, marketing and public relations efforts in alignment with domestic and international sales activity plans.
Represents the destination at regional, national and international level at industry and client events; provides input to the communications team, public relations, advertising agency and media buyer regarding conventions and meetings trends, needs and messaging.
Conceptualizes and coordinates client destination preview trips with local businesses and hotels, and specialty branded client events in conjunction with industry events or trade shows.
Directs research for marketing plan, reporting data for industry and performance, and compilation and distribution to industry and key stakeholders.
Conducts interviews with meetings and conventions trade and general press regarding Broward convention, group and/or leisure sales business.
Oversees and manages all aspects of convention, group and/or leisure sales efforts, personnel, agency initiatives, and marketing efforts.
Performs related work as assigned.
Physical demands refer to the requirements for physical exertion and coordination of limb and body movement.
Performs sedentary work that involves walking or standing some of the time and involves exerting up to 10 pounds of force on a regular and recurring basis or sustained keyboard operations.
Unavoidable Hazards (Work Environment)
Unavoidable hazards refer to the job conditions that may lead to injury or health hazards even though precautions have been taken.
County Core Competencies
- Collaborates: Building partnerships and working collaboratively with others to meet shared objectives.
- Customer focus: Building strong customer relationships and delivering customer-centric solutions.
- Instills trust: Gaining the confidence and trust of others through honesty, integrity, and authenticity.
- Values differences: Recognizing the value that different perspectives and cultures bring to an organization.
Emergency Management Responsibilities
County-wide Employee Responsibilities
All Broward County employees must establish and maintain effective working relationships with the general public, co-workers, elected and appointed officials and members of diverse cultural and linguistic backgrounds, regardless of race, color, religion, sex, national origin, age, disability, marital status, political affiliation, familial status, sexual orientation, pregnancy, or gender identity and expression.